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Ernesto Fava edited this page Aug 16, 2025 · 2 revisions

This document outlines the development phases of the platform, taking into account both the general structure of the department and the specific needs of each subdivision.
The implementation order will follow: Digital → Design → Events → Internal, while general functions will be delivered progressively as each phase allows.

Phase 0: Requirements Gathering

  • General
    • Collection of functional and technical requirements.
    • Definition of user hierarchies and roles (Management, Leadership, Supervision, Subdivisions).
    • Creation of initial documentation within the Wiki.
  • Digital Subdivision
    • Documentation of current processes (calendars, metrics, campaign control).
  • Design Subdivision
    • Identification of workflows with Adobe tools (Illustrator, Photoshop, Premiere).
  • Events Subdivision
    • Documentation of planning and logistical workflows.
  • Internal Subdivision
    • Documentation of internal requests and approval processes.

Phase 1: Base Structure and Main Backend

  • General
    • Implementation of authentication and user management system.
    • Database structure definition.
    • Initial REST API development.
  • Digital Subdivision
    • CRUD operations for campaigns, schedules, and KPIs.
    • Initial roles: Digital Manager, Digital Team Member.
  • Design Subdivision
    • Preparation of endpoints for creative asset management.
  • Events Subdivision
    • Preparation of endpoints for vendor and timeline control.
  • Internal Subdivision
    • Preparation of endpoints for internal requests.

Phase 2: External Integrations

  • General
    • Integration with Google Drive for file storage.
    • Integration with Google Sheets for control and basic reporting.
  • Digital Subdivision
    • Synchronization with scheduling spreadsheets.
    • Initial metrics panel (Meta Ads, Google Ads, Social KPIs).
  • Design Subdivision
    • Integration with Adobe Creative Cloud (Illustrator, Photoshop, Premiere).
  • Events Subdivision
    • Integration with shared calendars.
  • Internal Subdivision
    • Integration with internal document repositories.

Phase 3: Frontend Interface and Prototyping

  • General
    • Development of the initial web interface (login, basic dashboards).
    • Prototyping of role-based views.
    • Implementation of drag-and-drop functionality in applicable modules.
  • Digital Subdivision
    • Visual dashboard for campaigns and KPIs.
    • Task control with drag-and-drop features.
  • Design Subdivision
    • Project management panel for creative work.
  • Events Subdivision
    • Interactive planning calendar.
  • Internal Subdivision
    • Request board with approval flows.

Phase 4: Testing and Validation

  • General
    • Unit and integration testing.
    • Validation of security and roles.
    • Initial user feedback (beta testing within the department).
  • Digital Subdivision
    • Validation of Sheets synchronization and metrics tracking.
  • Design Subdivision
    • Validation of asset management and creative workflows.
  • Events Subdivision
    • Validation of schedule and vendor control.
  • Internal Subdivision
    • Validation of internal request flows.

Phase 5: Deployment and Final Adjustments

  • General
    • Initial deployment in production environment.
    • Final adjustments based on feedback.
    • Public documentation in the Wiki and preparation of user guides.
  • Digital Subdivision
    • Official release of the campaigns and metrics module.
  • Design Subdivision
    • Deployment of the creative asset management module.
  • Events Subdivision
    • Deployment of the event logistics and vendor management module.
  • Internal Subdivision
    • Deployment of the internal requests module.

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