🦘 The Grouparoo Monorepo - open source customer data sync framework

Applied marketing technology projects: campaign automation, AI-powered marketing tools, email optimization, content audit engines, and data-driven reporting. Built with Python, React, SQL, and SFMC.

AI-powered monitoring tool for Salesforce + Marketing Cloud. Detects email deliverability issues, lead flow problems, and integration failures before stakeholders notice. Built for B2B Marketing Operations teams.

Node.js CLI simulator for testing weighted promotional rewards, estimating payout impact, and reviewing campaign budget risk.

Machine learning model improving B2B lead scoring accuracy from 35% to 79%

JS to be deployed in a GTM Custom HTML Tag, using several variables (need to be defined in GTM Instance) that will create a set of cookies for tracking first, last, and concatenated touch UTM values.

Comprehensive marketing automation workflows covering modern automation strategies, lead nurturing, and customer journey optimization methodologies. Scale marketing efficiency through intelligent automation.