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customer-retention-analysis

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This project focus on customer analysis and segmentation. Which help to generate specific marketing strategies targeting different groups. RFM Analysis, Cohort Analysis, and K-means Clusters were conducted on a UK-based online retail transaction dataset with 1,067,371 rows of records hosted on the UCI Machine Learning Repository.

  • Updated Sep 18, 2021
  • Jupyter Notebook

Built 6 interactive Power BI dashboards for a PwC Switzerland Forage simulation — analyzing call center performance, customer churn (34.1%), and workforce diversity. Includes stakeholder email and actionable business recommendations.

  • Updated Apr 4, 2026

Predicting customer retention in an e-commerce platform using classification models. Includes data preprocessing, feature engineering, and model evaluation (Logistic Regression, SVM, Random Forest, KNN, Decision Tree). Best model achieves 83% accuracy and perfect recall. Ideal for business use.

  • Updated Apr 1, 2025
  • Jupyter Notebook

Customer churn is one of the most critical KPIs any business tracks. This project digs into churn patterns across dimensions like geography, age, gender, credit score, and credit card status — giving decision-makers a clear visual picture of which customer segments are most at risk.

  • Updated May 2, 2026

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