Taboola S2S Tag for Google Tag Manager Server Side

When a user clicks on an ad, the {click_id} parameter is generated in their URL. Our tag will store {click_id} inside the taboola_cid cookie. When a conversion event triggers, it sends a request to Taboola Postback URL with click_id, event name, value, and currency.

How to use the Taboola S2S Tag

Taboola tag can track two event types:

• PageView event captures Taboola {click_id} from a visitor's browser and stores it in taboola_cid cookie for later use. You can set the URL parameter name and cookie lifetime.
• Conversion events send a request to Taboola postback URL. Adding event name is mandatory, revenue and currency fields are optional.

Useful links:

• Taboola server-side tracking using server Google Tag Manager

Open Source

The Taboola S2S Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.