In this project, customers are required to be segmented according to the purchasing history obtained from the membership cards of a big mall.
After getting to be known the data set quickly, performed Exploratory Data Analysis. Observed the distribution of customers according to different variables, and also discovered relationships and correlations between variables.
Finally, clustered customers using the K-Means Clustering method, and after that label the clusters.
senihberkay/Clustering-Analysis-Customers-Segmentation
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