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Melindahandoyo1992/README.md

Hi, I'm Melinda 👋

Aspiring Data Analyst with a focus on business insights and data-driven decision making.

I enjoy transforming raw data into meaningful insights using SQL, Python and data visualization.

Skills

  • SQL (MySQL)
  • Python (pandas,numpy,matplotlib,seaborn)
  • Tableau
  • Data Analysis
  • Business Analytics
  • Data Visualization

Portfolio Projects

E-commerce Sales Performance Analysis

SQL and Tableau analysis exploring revenue trends, customer contribution, and product category performance.

Key topics:

  • Revenue trend analysis
  • Customer revenue concentration
  • Category performance
  • Sales volatility

Customer Purchase Behavior Analysis (RFM)

Customer segmentation analysis using RFM (Recency, Frequency, Monetary) to understand purchase patterns and customer engagement.

Key topics:

  • Customer segmentation
  • Purchase frequency analysis
  • Repeat purchase behavior
  • Customer engagement strategies

Tools

  • SQL
  • Python
  • Tableau
  • GitHub

Currently Learning

  • Advanced SQL
  • Advanced Python
  • Data storytelling
  • Business analytics frameworks

Pinned Loading

  1. E-commerce-sales-performance-analysis E-commerce-sales-performance-analysis Public

    SQL + Tableau analysis of e-commerce sales performance including revenue trends, customer contribution and category volatility.

  2. E-commerce-Customer-purchase-behavior-analysis E-commerce-Customer-purchase-behavior-analysis Public

    RFM segmentation analysis exploring customer purchase frequency, repeat behavior and engagement patterns.

    Jupyter Notebook