An interactive Power BI dashboard built using the Northwind dataset to provide insights into sales performance, customer behavior, inventory management, and employee productivity. This report is designed to support data-driven decision-making for stakeholders in the wholesale trading business.
📁 Dataset Overview The data is based on the fictional Northwind Traders company, which imports and exports specialty foods globally. It includes several relational tables covering customers, orders, products, employees, suppliers, and more.
Tables Used:- Customers: Customer details and contact info
Employees: Employee profiles and reporting structure
Orders: Order transactions with customer/employee linkage
Order Details: Products and quantities per order
Products: Product specifications and pricing
Suppliers: Supplier details for products
Shippers: Shipping company information
Categories: Product category metadata
🎯 Project Goals Provide an intuitive view of business performance
Highlight trends in sales, customer segments, and inventory
Assess employee contributions and efficiency
Enable interactive exploration with filters and slicers
Empower stakeholders to make informed, data-driven decisions
📌 Key Dashboard Features 📈 Sales Analysis: Track revenue, trends, top customers & regions
🧑🤝🧑 Customer Segmentation: Group customers by sales value, location, or order frequency
📦 Inventory Trends: Identify best-selling products and monitor stock levels
👨💼 Employee Performance: Visualize order fulfillment and sales by employees
🔍 Dynamic Filtering: Drill down with slicers for date, category, region, and more
