Parrish Library Marketing Consulting Project by Krannert Graduate Marketing Association and Purdue Marketing Associaion

• I led a student consultant team for conducting market research in Parrish Library, Purdue Unversity. We applied SPSS for marketing segmentation analysis.
• By online survey and Chi-square test, we identified opnions differences among demongraphic groups (gender/undergrad and grad/Krannert and non-Krannert student). We successfully mapping out usage patterns for the library to plan for manpower and service.
• By focus group interviews, we identified key features for choosing study space and conducted competitive analysis among libraries.

File

1. SPSS data file: PL_data_run.sav
2. SPSS code: 01 Recode.sps 02Label.sps 03Frequency.sps``04CrossTable.sps 05ChiSquare.sps
3. Result: Result_CrossTable.xls Result_Frequency.xlsx
4. Final Presentation: Parrish_Presentation.pdf ParrishLibrary_posterv3.pdf ProjectPaper.pdf
5. Additional material: Parrish_Questionnaire.pdf Parrish_Flyer.pdf Code_CrossTableCode_generater.xls

Contributor

• Shan Lin (Leader, Marketing Analyst)
• Mrithula Suresh Babu (Vice leader, Marketing Analyst)
• Bhuvan Jindal (Vice leader, Public Relation)
• Kelly Adams (Visual Designer)
• Tanner Mellon (Content Marketing)
• Alex Batta (Recruiter)
• Sairam Venkat (Recruiter)