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Creative Director by title. Person who plugs things into other things until they glow, by vocation.
I design and build things at Netmilk Studio: a branding, graphic design and product studio in southern Switzerland where the line between "client project" and "desk full of microcontrollers" has been blurred beyond recognition since approximately 2014.
The work spans from brand systems and WordPress sites, award winning Ecommerce sites that pay the rent, to ESP32 firmware and Raspberry Pi installations that don't. Both are treated with the same care. One of them involves more soldering a glowing lights.
Hardware projects that started as weekend experiments and somehow grew documentation.
| Project | What | Hardware | Status |
|---|---|---|---|
| ScryBar | Word clock in 13 languages (including Klingon), RSS, Wikipedia, weather, and DOOM. On a 3.49" desk bar. | ESP32-S3, AXS15231B 640×172 | Alive and telling time in Latin |
| Retina Cannon | Real-time camera-to-shader visual engine. 11 effects, zero X server, one HDMI cable, instant party credibility. | Raspberry Pi 5, IMX219 | Actively melting retinas |
| TaleVision | E-ink ambient display. LitClock mode (literary quotes synced to actual time) + SlowMovie mode (one frame every few minutes). | Pi Zero W, Inky Impression 4" | Rendering Koyaanisqatsi, one frame at a time |
Or at least, things where the screen is someone else's problem.
| Project | What | Stack |
|---|---|---|
| PRTCL | Particle effect playground. Visual editor, text-to-particles with Google Fonts, dual export (full HTML + headless Elementor snippet). For anyone who wants animated particles on a website and doesn't want to learn WebGL. | Next.js 15, React Three Fiber, shadcn/ui |
Not a tech stack in the traditional "I list frameworks on my LinkedIn" sense. More of a "these are the tools I actually open every day" sense.
Design: Figma, Midjourney, pen and paper when the screen gets too bright. Code: TypeScript, Rust (getting there), Python, CSS that has opinions. Hardware: ESP32 (C3, S3, too many variants), Raspberry Pi (Zero W through 5), WLED, Home Assistant, 3D printing (Bambu Lab A1). Web: Next.js, WordPress/Elementor (for client work, willingly), Tailwind, Drizzle. Tools: Claude Code, Bear, VS Code, Kaku, a terminal that never closes.
Small studio, Italian-speaking Switzerland, near the lakes. We do design, branding, web, and increasingly weird hardware things. The team is small. The project range is not. Clients get brand systems and lovely brands, design, websites; the studio gets prototypes and ambient computing experiments. Everyone seems happy with this arrangement.
Most things here are MIT. Use them, fork them, put them on hardware that costs less than lunch. Attribution appreciated. Cookies too.
Built with solder, CSS custom properties, mass of Raspberry Pis, and the unwavering belief that a word clock in Klingon on a desk bar is a legitimate use of an engineering degree you don't have.