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Customer-Behavior-Analysis-PowerBI

An interactive Power BI dashboard analyzing customer behavior, trends, and insights to support data-driven decision-making.

๐Ÿ“Š Customer Behavior Analysis Dashboard (Power BI)

๐Ÿ“Œ Overview

This project showcases an interactive Power BI dashboard designed to analyze customer behavior and business performance. It helps in identifying patterns, understanding customer trends, and making data-driven decisions.


๐ŸŽฏ Objectives

  • Analyze customer purchasing behavior
  • Identify key customer segments
  • Track sales and revenue trends
  • Provide actionable business insights

๐Ÿ“Š Dashboard Features

  • Customer segmentation analysis
  • Sales and revenue visualization
  • Trend analysis over time
  • KPI indicators for performance tracking
  • Interactive filters for better insights

๐Ÿ› ๏ธ Tools & Technologies

  • Power BI โ€“ Data visualization and dashboard creation
  • DAX โ€“ Measures and calculated columns
  • Data Modeling โ€“ Relationship building between datasets

๐Ÿ“ธ Dashboard Preview

2026-03-31

๐Ÿš€ How to Use

  1. Download the .pbix file from the repository
  2. Open it using Power BI Desktop
  3. Explore the dashboard using filters and visuals

๐Ÿ’ก Key Insights

  • Identifies high-value customers
  • Highlights purchasing patterns
  • Tracks business performance trends
  • Supports data-driven decision-making

๐Ÿ”ฎ Future Improvements

  • Add real-time data integration
  • Enhance dashboard interactivity
  • Include predictive analytics
  • Expand dataset for deeper insights

๐Ÿค Contributing

Feel free to fork this repository and improve the project.


๐Ÿ“„ License

This project is for educational and portfolio purposes.


๐Ÿ‘จโ€๐Ÿ’ป Author

Your Name GitHub:https://github.com/codewithdevisri

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An interactive Power BI dashboard analyzing customer behavior, trends, and insights to support data-driven decision-making.

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