Skills

AI skills for founders, sales teams, creators, and developers. Install them in Claude Code, use them in Claude Projects, or drop them into any AI agent that reads markdown.

Each skill is a standalone prompt that makes your AI assistant dramatically better at a specific task. No API keys, no setup, no dependencies.

Works with Claude Code, Cursor, Windsurf, Codex, and any tool that supports the Agent Skills spec.

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Install

Everything:

npx skills@latest add TheCraigHewitt/skills --full-depth

By category:

npx skills@latest add TheCraigHewitt/skills/ceo       # 10 CEO skills
npx skills@latest add TheCraigHewitt/skills/sales      # 21 sales skills
npx skills@latest add TheCraigHewitt/skills/youtube     # 15 YouTube skills
npx skills@latest add TheCraigHewitt/skills/coding      # RALPH autonomous coding workflow
npx skills@latest add TheCraigHewitt/skills/general     # General-purpose skills

Individual skill:

npx skills@latest add TheCraigHewitt/skills/ceo -s strategic-sparring

Other agents (Cursor, Windsurf, Codex)

git clone https://github.com/TheCraigHewitt/skills.git .agents/skills

Claude Projects (Web)

Copy a SKILL.md file's content into your Project's custom instructions.

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Coding Skills — Stop Vibe Coding

A planning + execution pipeline that takes you from raw idea to shipped, tested, production-ready code — even if you've never written a line. Pick the manual planning path if you want full control, or the fast path if you trust the AI to make sensible defaults.

PLANNING — pick one
  /grill-me  →  /write-a-prd     Manual path: interactive grilling, then PRD
                    OR
  /shape                          Fast path: auto-grill + PRD in one shot
       ↓
EXECUTION
  /prd-to-issues                  Break the PRD into bite-sized tasks
       ↓
  /ralph                          AI implements each task with TDD + code review

/grill-me, /write-a-prd, and /prd-to-issues are from Matt Pocock. /shape and /ralph are the additions that close the loop.

Skill	What It Does
shape	Fast-path planning. Walks the full decision tree (edge cases, modules, schema, testing, security) by self-answering with software-engineering best practices, streams the Q&A live so you can spot bad assumptions, and writes a PRD locally with an option to push as a GitHub issue. Same PRD format as /write-a-prd, so the rest of the pipeline accepts it unchanged.
ralph	Autonomous implementation loop — picks up GitHub issues one by one, implements with TDD, runs a code review gate after every commit, and keeps going until the PRD is done. Human-in-the-loop or fully autonomous in a Docker sandbox.

Install the full pipeline:

# Manual planning skills (credit: Matt Pocock — github.com/mattpocock/skills)
npx skills@latest add mattpocock/skills -s grill-me
npx skills@latest add mattpocock/skills -s write-a-prd
npx skills@latest add mattpocock/skills -s prd-to-issues

# Fast-path planning
npx skills@latest add TheCraigHewitt/skills/coding -s shape

# Execution engine
npx skills@latest add TheCraigHewitt/skills/coding -s ralph

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CEO Skills (10)

Skills for the founder running the business -- decisions, meetings, hiring, finances, delegation, and operating rhythm.

All CEO skills check for a BUSINESS_CONTEXT.md file in your project. On first run, the skill walks you through creating one. After that, every skill uses it automatically. See the template.

Strategy & Decisions

Skill	What It Does
strategic-sparring	Pressure-test decisions with an AI sparring partner that challenges assumptions, models scenarios, and finds blind spots.
meeting-prep	Walk into any meeting with a sharp briefing and walk out with action items + follow-up email sent in 10 minutes.
prospect-research	Generate a pre-call intelligence brief so you walk into sales conversations with context, not cold air.

Operating Rhythm

Skill	What It Does
weekly-review	15-minute structured weekly check-in -- scorecard, wins, lessons, priority check, next week's focus.
quarterly-review	90-minute quarterly deep dive -- strategy reset, keep/kill/start priorities, next quarter's 3 big bets.
financial-review	Structured "own your numbers" session -- P&L, cash, unit economics, pricing, spending decisions.

People & Operations

Skill	What It Does
hiring	End-to-end hiring -- role definition, job posts, interview process, candidate evaluation, the hire/no-hire call.
one-on-ones	Run effective 1:1s with direct reports -- prep, feedback delivery, performance conversations.
delegation	Identify bottlenecks and hand things off -- time audit, 4-bucket sort, resistance coaching, delegation plan.

Content

Skill	What It Does
content-repurpose	Turn one video, podcast, or post into a week of content -- newsletter, social posts, short-form scripts, threads.

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Sales Skills (21)

Your AI agent already writes code. Now teach it to sell. These 21 skills give your AI agent the same frameworks, instincts, and pushback that experienced sales leaders use.

All sales skills check for a sales-context.md file. Run sales-context first to set up your ICP, value prop, and proof points -- every other skill reads it automatically.

Foundation

Skill	What It Does
sales-context	Build your sales playbook -- ICP, value prop, sales motion, proof points. Every other skill reads this first.
buyer-persona	Deep buyer personas -- pain points, decision criteria, day-in-the-life, champion vs. blocker profiles.
competitive-intel	Battle cards, positioning against competitors, trap-setting questions, win/loss patterns.

Prospecting & Outbound

Skill	What It Does
cold-email	Cold emails that get replies. Subject lines, personalization, follow-up sequences. Plain text, under 100 words, one ask.
cold-call	Cold call scripts -- openers that don't get hung up on, gatekeeper navigation, voicemail that earns callbacks.
linkedin-outreach	Connection requests, InMails, DM sequences that don't read like spam.
direct-mail	Physical mail that lands on desks, not in trash -- dimensional mailers, handwritten notes, gift sequences.
lead-research	Account and contact research -- trigger events, org charts, tech stack, intent signals.
outbound-sequence	Multi-channel sequence design -- cadence, timing, channel mix. Orchestrates the channel skills above.
referral-intro	Warm intro requests that make it easy for your connector to say yes.
event-networking	Conference outreach -- pre-event targeting, booth conversations, post-event follow-up that converts.

Deal Execution

Skill	What It Does
discovery-call	Discovery call planning -- SPIN, MEDDIC, Gap Selling frameworks. The questions that surface real pain.
demo-script	Demo scripts by persona and deal stage -- story arcs that connect features to outcomes, not feature tours.
objection-handling	Objection playbooks -- price, timing, competition, status quo. Responses that move deals forward, not just deflect.

Deal Close

Skill	What It Does
proposal-pricing	Proposals, SOWs, pricing presentations -- packaging, anchoring, ROI justification that makes the business case.
negotiation	Negotiation prep -- BATNA analysis, concession planning, deal structure, knowing your red lines before you sit down.

Deal Intelligence

Skill	What It Does
call-debrief	Post-call analysis -- what actually happened, next steps, risk signals, coaching notes.
win-loss-analysis	Pattern recognition across closed deals -- competitive insights, process gaps, what to fix next quarter.

Sales Ops

Skill	What It Does
pipeline-review	Pipeline reviews -- deal scoring, risk flagging, the hard questions reps don't want to answer.
forecast	Sales forecasts -- weighted pipeline, conversion math, commit vs. upside vs. best-case.
sales-comp	Comp plan design -- OTE, quotas, accelerators, SPIFs. Model plans before you roll them out.

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YouTube Skills (15)

Your AI agent already writes code. Now teach it to grow a YouTube channel. These 15 skills give your AI agent the same frameworks, instincts, and pushback that experienced creators and strategists use.

All YouTube skills check for a youtube-context.md file. Run youtube-context first to set up your niche, audience, and content pillars -- every other skill reads it automatically.

Foundation

Skill	What It Does
youtube-context	Build your channel playbook -- niche, audience, content pillars, goals, competitive position. Every other skill reads this first.

Pre-Production

Skill	What It Does
channel-strategy	Niche positioning, content pillar design, competitive differentiation, growth levers.
content-calendar	Batch planning, pillar balance, series/playlist strategy, publishing rhythm that compounds.
idea-generation	Ideation frameworks, idea scoring, validation against audience fit, batch brainstorming.

Packaging

Skill	What It Does
title-craft	Title formulas, search vs. browse optimization, A/B variants, mobile-first formatting.
thumbnail-design	Thumbnail psychology, composition rules, design briefs, emotion-to-concept mapping.
hook-writing	First 30 seconds that stop the scroll -- hook formulas, multi-channel alignment, retention openers.

Production

Skill	What It Does
script-structure	Script frameworks, pacing, story arcs, retention beats, audience retention curve design.
retention-editing	Edit for retention -- pattern interrupts, pacing, mid-roll hooks, re-engagement techniques.

Post-Production

Skill	What It Does
description-seo	Descriptions, tags, timestamps, metadata, search discoverability that actually drives views.
end-screen-cta	End screens, CTAs, next-video strategy, playlist funneling, subscriber conversion.

Analysis

Skill	What It Does
video-analysis	Post-publish video review -- retention curves, CTR diagnosis, comment analysis, what to repeat.
channel-audit	Full channel health check -- growth blockers, content gaps, strategy misalignment, reset plan.

Growth

Skill	What It Does
audience-research	Viewer psychology, comment mining, demographic insights, content-market fit signals.
collab-outreach	Collaboration strategy, outreach templates, cross-promotion, guest appearance pitches.

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General Skills

Skill	What It Does
handoff	Package context for AI agents, your future self, or coworkers. Modes: create, list, update, view.
watch	Read a video like a PDF. Pulls timestamped transcript from any URL yt-dlp supports (YouTube, Loom, TikTok, X, Vimeo, ~1000 sites) or a local file. Default is fast transcript-only (no video download). Opt into --with-frames when the visual layer matters. Whisper fallback (Groq/OpenAI) for sources without captions. Requires yt-dlp + ffmpeg.

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How Skills Work

Skills are markdown files that define how an AI assistant should behave for a specific task. They include the persona, workflow, questions to ask, output format, and rules. Drop a skill file where your AI agent reads instructions, and it just works.

No framework. No runtime. No dependencies. Just a well-written prompt.

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About

Built by Craig Hewitt -- founder/CEO of Castos (7-figure ARR podcast hosting), building FounderLevel on YouTube, and coaching founders through AI transformation with The AI-Ready CEO.

• YouTube -- AI + founder leadership
• Website
• X/Twitter

License

MIT -- see LICENSE.