🚀 Arco AI – AI Sales Agent (n8n Workflow)

Arco AI is an end-to-end automated sales agent built with n8n that captures, qualifies, enriches, and converts leads using AI.

It simulates a real B2B sales process — from lead intake to follow-up — without manual intervention.

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🧠 Overview

This workflow automates the entire lead lifecycle:

1. Lead capture via webhook (form submission)
2. Initial storage in Airtable
3. AI-based lead qualification
4. Data enrichment (API + AI inference)
5. Decision-making (call, email, or nurture)
6. Automated email follow-ups
7. Notifications for high-value leads

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⚙️ Workflow Architecture

Webhook → Airtable → AI Analysis → Enrichment → AI Refinement → Decision → Actions

🔹 Features

✅ Lead Capture

• Webhook endpoint (/lead-capture)
• Accepts form data (name, email, company, message)

✅ Data Storage

• Stores leads in Airtable
• Tracks:
  • Status
  • Score
  • Type
  • Intent
  • Timestamp

✅ AI Lead Qualification

• Uses LLM (Groq - LLaMA 3.3 70B)
• Outputs:
  • Score (0–100)
  • Type (hot, warm, cold)
  • Intent
  • Summary

✅ Lead Enrichment

• External API (Apollo) for additional data
• Fallback: domain-based inference

✅ Advanced AI Analysis

• Combines:
  • Original data
  • Previous AI output
  • Domain inference
• Produces:
  • Final score
  • Lead quality
  • Decision (call, email, nurture)

✅ Smart Decision Engine

• Routes leads automatically:
  • 🔥 Hot → Direct call/email + Slack notification
  • 🟡 Warm → Soft email outreach
  • ❄️ Cold → Nurturing sequence

✅ Automated Email Sequences

• Hot leads → Immediate outreach + booking link
• Warm leads → Soft engagement email
• Cold leads → Multi-step nurturing:
  • Value email (Day 1)
  • Case/insight email (Day 3)

✅ Notifications

• Slack alerts for high-value leads
• Includes:
  • Name
  • Email
  • Company
  • Score
  • Intent

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🧩 Tech Stack

• n8n – Workflow automation
• Groq API – LLM processing (LLaMA 3.3 70B)
• Airtable – CRM / data storage
• Apollo API – Lead enrichment (optional)
• Gmail – Email automation
• Slack – Notifications

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🔑 Setup Instructions

1. Import Workflow

• Import the provided JSON into n8n

2. Configure Credentials

Set up:

• Airtable API
• Groq API key
• Gmail OAuth
• Slack API
• Apollo API (optional)

3. Update Environment Variables

Replace:

• your_api → actual API keys
• Email sender/receiver
• Calendly link

4. Activate Webhook

• Endpoint: /lead-capture
• Connect to your form (Typeform, custom frontend, etc.)

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📥 Example Input

{
  "name": "John Doe",
  "email": "john@company.com",
  "company": "Company Inc.",
  "message": "We want to automate our lead qualification process."
}
{
  "lead_quality": "high",
  "final_score": 90,
  "recommended_action": "call"
}

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📌 Author

Built by Steve as part of an advanced automation and AI systems portfolio.

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Interface Images