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FawazZaki96/README.md

👋 Hi, I'm Fawaz

Business Analyst | Turning Data into Business Decisions

I analyze business problems using data and translate them into clear insights and actionable recommendations.

My work focuses on real-world scenarios such as:

  • Customer churn & retention
  • Marketing campaign performance
  • Sales & profitability analysis
  • Employee attrition

I approach analysis with a business-first mindset: → Structure the problem
→ Identify key drivers
→ Deliver decision-ready insights

🔹 Core Skills

  • Business Analysis & Problem Structuring
  • KPI Design & Performance Measurement
  • Segmentation & Root Cause Analysis
  • Data Cleaning & Exploratory Analysis
  • Data-Driven Decision Support

🔹 Tools

  • Excel (Data Cleaning, Analysis)
  • Power BI (Dashboarding & Visualization)
  • SQL (Data extraction, joins, aggregation, business insights)
  • Python (Pandas, NumPy, Matplotlib)

🔹 Featured Projects

📊 Sales & Profit Analysis

🔗 View Project

Sales Dashboard

  • Identified low-margin categories despite strong revenue
  • Highlighted profitability gaps and improvement opportunities

🔥 Customer Churn Analysis

🔗 View Project

Churn Dashboard

  • Discovered high-risk segment: inactive customers with 1 product (~36% churn)
  • Provided targeted retention strategy recommendations

📢 Marketing Campaign Analysis

🔗 View Project

Marketing Dashboard

  • Identified high-value segments with 3–4x higher response rates
  • Enabled more efficient marketing budget allocation

👥 HR Attrition Analysis

🔗 View Project

HR Dashboard

  • Found overtime employees are ~3x more likely to leave
  • Delivered insights for workforce retention strategies

🔹 Current Focus

  • Strengthening SQL for analytical querying
  • Expanding Python for EDA and automation
  • Building end-to-end analytics workflows

Pinned Loading

  1. hr-attrition-analysis hr-attrition-analysis Public

    End-to-end HR attrition analysis using Excel and Power BI to identify who is leaving, where attrition occurs, and the key drivers behind employee turnover.

  2. marketing-campaign-segmentation_analysis marketing-campaign-segmentation_analysis Public

    Segment-based marketing analysis identifying high-value customer groups to optimize campaign targeting, improve response rates, and maximize ROI using Excel and Power BI.

  3. customer-churn-analysis customer-churn-analysis Public

    Power BI dashboard analyzing customer churn to identify high-risk segments and provide data-driven retention strategies.

  4. sales-profit-analysis sales-profit-analysis Public

    Power BI dashboard analyzing sales, profit, and regional performance to identify key business insights, profitability issues, and growth opportunities.

  5. Business-Analytic-Case-Studies Business-Analytic-Case-Studies Public

    Real-world business case studies using data to support decision-making across sales, marketing, operations, and strategy.

  6. Sql-for-Business-Analysis Sql-for-Business-Analysis Public

    QL queries and analysis for common business problems such as revenue tracking, funnel analysis, cohort analysis, and churn.