Blog OG meta tags + tiered branded share cards

[taha-abbasi]

Problem

When sharing blog URLs (e.g. sallys-spa.tryscribe.co), the OG image falls back to the generic Scribe platform card. This is the most-shared surface we have — every share is either a missed branding opportunity or free Scribe advertising (depending on tier).

Solution: Tiered Dynamic OG Cards

Server-side generated OG cards using a consistent template structure, parameterized per brand.

Template Design ("Best of Both")

• Same layout/structure across all brands → builds Scribe brand recognition
• Parameterized with: brand name, niche color palette, niche icon/visual element, article title
• Each brand feels unique but recognizably "a Scribe blog"

Tier Behavior

Tier	Brand Presence	Scribe Presence
Free	Brand name + niche styling	Prominent — "Powered by Scribe" + Scribe logo. Every share = free advertising
Pro	Brand dominant, brand colors	Subtle — "Built with Scribe" footer, smaller placement
Scale	Full brand control	None — complete white-label

OG Tags Per Page Type

Page	og:title	og:image	og:description
Blog homepage	"{Brand Name} Blog"	Branded card (tiered)	Brand-level description
Individual article	Article title	Article-specific card (title on card + brand)	Article meta description

Implementation Notes

• NOT Vercel-dependent — must work on any hosting platform (self-hosted, AWS, etc.)
• Options: sharp/canvas-based server-side image generation, or pre-rendered SVG → PNG
• Brand data already in MongoDB: brandName, niche, location, tone
• Card dimensions: 1200x630 (standard OG)
• Cache generated cards (don't regenerate on every request)

Design Considerations

• Tasteful, elegant — not cheap "made with" badges
• Free tier should make Scribe look premium (reflects well on us AND the brand)
• Referral/sharing incentivization will be built on top of this later
• Different articles should produce visually distinct cards (article title on card)

Related

• 🔗 Custom domain connection #7 Custom domain connection — when implemented, OG tags must reference the custom domain, not .tryscribe.co
• Referral system (future) — share cards are the primary viral surface

Priority

Medium-high — directly impacts virality and brand perception. Should be done before public launch.

[taha-abbasi]

Partial fix (Mar 11): OG images were 404ing after subfolder migration — og-image.jpg/png were in root public/ but not platform/public/. Copied and deployed. OG meta tags verified working via curl with Facebook crawler UA. Tiered branded share cards still pending.