diff --git a/README.md b/README.md
index 58a3f13..03298d0 100644
--- a/README.md
+++ b/README.md
@@ -68,6 +68,7 @@ Read these if you want to understand the machinery instead of cargo-culting comm
 - [How It Works](docs/how-it-works.md)
 - [Philosophy](docs/philosophy.md)
 - [Advanced Usage](docs/advanced-usage.md)
+- [Custom Images](docs/custom-images.md)
 - [Docs Home](docs/index.md)
 
 Project policy and OSS housekeeping:
diff --git a/docs/advanced-usage.md b/docs/advanced-usage.md
index 8029edb..c5309cc 100644
--- a/docs/advanced-usage.md
+++ b/docs/advanced-usage.md
@@ -104,6 +104,9 @@ deva.sh codex -p rust
 
 If the image tag is missing locally, deva pulls it. If that fails and a matching Dockerfile exists, it points you at the build command.
 
+If you want your own image entirely, read [Custom Images](custom-images.md).
+That covers local builds, private tags, per-project overrides, and personal-only setups.
+
 ## Multi-Agent Workflow
 
 One default container shape can serve all supported agents in the same project:
diff --git a/docs/custom-images.md b/docs/custom-images.md
new file mode 100644
index 0000000..7f898cc
--- /dev/null
+++ b/docs/custom-images.md
@@ -0,0 +1,199 @@
+# Custom Images
+
+This is the guide for people who want their own deva image instead of
+the stock one.
+
+Common reasons:
+
+- you want extra tools baked in
+- you want a personal image in your own registry
+- you want local experiments without waiting for upstream releases
+
+That is fine. deva does not care where the image came from. It cares
+that the image exists and that the tag you asked for is real.
+
+## The Two Knobs
+
+Deva picks the runtime image from two host-side variables:
+
+- `DEVA_DOCKER_IMAGE`
+- `DEVA_DOCKER_TAG`
+
+If you do nothing, it uses:
+
+```text
+DEVA_DOCKER_IMAGE=ghcr.io/thevibeworks/deva
+DEVA_DOCKER_TAG=latest
+```
+
+For the rust profile, the default tag becomes `rust`.
+
+Important detail:
+
+- if you set only `DEVA_DOCKER_IMAGE`, `PROFILE=rust` can still change the
+  tag to `rust`
+- if you want zero surprises, set both `DEVA_DOCKER_IMAGE` and
+  `DEVA_DOCKER_TAG`
+
+## Build A Local Image
+
+Base image:
+
+```bash
+docker build -t deva-local:latest .
+```
+
+Rust profile image:
+
+```bash
+docker build -f Dockerfile.rust -t deva-local:rust .
+```
+
+Then run deva against it:
+
+```bash
+DEVA_DOCKER_IMAGE=deva-local \
+DEVA_DOCKER_TAG=latest \
+deva.sh codex
+```
+
+Or for the rust image:
+
+```bash
+DEVA_DOCKER_IMAGE=deva-local \
+DEVA_DOCKER_TAG=rust \
+deva.sh claude
+```
+
+Deva checks local images first. If the image is already there, it does
+not need to pull anything.
+
+## Build A Personal Registry Image
+
+If you want your own registry namespace, tag it that way from the start:
+
+```bash
+docker build -t ghcr.io/yourname/deva:daily .
+docker push ghcr.io/yourname/deva:daily
+```
+
+Then point deva at it:
+
+```bash
+export DEVA_DOCKER_IMAGE=ghcr.io/yourname/deva
+export DEVA_DOCKER_TAG=daily
+deva.sh codex
+```
+
+That is the whole trick. This is not Kubernetes. It is just an image
+name plus a tag.
+
+## Keep It Personal
+
+If this is only for you, put the override in `.deva.local`:
+
+```text
+DEVA_DOCKER_IMAGE=ghcr.io/yourname/deva
+DEVA_DOCKER_TAG=daily
+```
+
+That file is the right place for personal registry tags, private images,
+and "I am trying weird stuff" experiments.
+
+If the whole team should use the same custom image, put it in `.deva`
+instead:
+
+```text
+DEVA_DOCKER_IMAGE=ghcr.io/acme/deva
+DEVA_DOCKER_TAG=team-rust-20260312
+```
+
+Yes, deva's config loader will export those variables for the wrapper.
+That is intentional.
+
+## Extend The Official Image Instead Of Starting From Nothing
+
+If you just need a few extra tools, do not rebuild the universe.
+
+Use the published image as your base:
+
+```dockerfile
+FROM ghcr.io/thevibeworks/deva:latest
+
+RUN apt-get update && apt-get install -y --no-install-recommends \
+    graphviz \
+    postgresql-client \
+ && rm -rf /var/lib/apt/lists/*
+```
+
+Build and run it:
+
+```bash
+docker build -t deva-local:extras .
+DEVA_DOCKER_IMAGE=deva-local DEVA_DOCKER_TAG=extras deva.sh gemini
+```
+
+That is usually the sane move.
+
+## What Still Comes From The Wrapper
+
+Changing the image does not change the wrapper model.
+
+Deva still controls:
+
+- workspace mounts
+- auth mounts
+- config-home wiring
+- container naming
+- persistent vs ephemeral behavior
+- debug and dry-run output
+
+So a custom image is not a custom launcher. It is just a different root
+filesystem under the same wrapper behavior.
+
+## Personal Use Without Installing Anything Globally
+
+You do not need to replace your whole system install.
+
+Per-shell:
+
+```bash
+DEVA_DOCKER_IMAGE=deva-local \
+DEVA_DOCKER_TAG=latest \
+deva.sh codex
+```
+
+Per-project:
+
+```text
+# .deva.local
+DEVA_DOCKER_IMAGE=deva-local
+DEVA_DOCKER_TAG=latest
+```
+
+That way your personal image only affects the project where you meant to
+use it. Amazing concept.
+
+## Gotchas
+
+- If you set only the image and forget the tag, profile defaults may
+  still pick `latest` or `rust`.
+- If the image is private, pulls need auth. Public docs pointing at a
+  private image are broken by definition.
+- If you build a custom image that removes expected tools or paths,
+  deva will not magically repair your bad Dockerfile.
+- If your image tag does not exist locally and cannot be pulled, deva
+  fails fast. Good. Silent nonsense would be worse.
+
+## Sanity Check
+
+Use this before blaming the wrapper:
+
+```bash
+DEVA_DOCKER_IMAGE=deva-local \
+DEVA_DOCKER_TAG=latest \
+deva.sh codex --debug --dry-run
+```
+
+If the printed image is wrong, your override is wrong.
+If the printed image is right, the problem is somewhere else.
diff --git a/docs/index.md b/docs/index.md
index 5c3268e..f7c2d9a 100644
--- a/docs/index.md
+++ b/docs/index.md
@@ -19,6 +19,7 @@ If you want the internals instead of vague hand-waving:
 - [How It Works](how-it-works.md)
 - [Philosophy](philosophy.md)
 - [Advanced Usage](advanced-usage.md)
+- [Custom Images](custom-images.md)
 
 ## What This Is
 
diff --git a/mkdocs.yml b/mkdocs.yml
index 9bb1d2f..3f28e9b 100644
--- a/mkdocs.yml
+++ b/mkdocs.yml
@@ -1,5 +1,5 @@
 site_name: deva.sh docs
-site_description: Docker-based multi-agent launcher for Claude, Codex, and Gemini
+site_description: Docker-based multi-agent launcher for Codex, Claude, and Gemini
 site_url: https://docs.deva.sh
 repo_url: https://github.com/thevibeworks/deva
 repo_name: thevibeworks/deva
@@ -33,6 +33,7 @@ nav:
   - Authentication: authentication.md
   - Philosophy: philosophy.md
   - Advanced Usage: advanced-usage.md
+  - Custom Images: custom-images.md
   - Troubleshooting: troubleshooting.md
   - Research:
       - UID/GID Handling: UID-GID-HANDLING-RESEARCH.md