diff --git a/docs/1-essentials/02-views.md b/docs/1-essentials/02-views.md
index 17b6536ace..3db0f453cd 100644
--- a/docs/1-essentials/02-views.md
+++ b/docs/1-essentials/02-views.md
@@ -246,6 +246,39 @@ The example above will only render the child `div` elements:
 <div>Post C</div>
 ```
 
+### Tag override with the `as` prop
+
+The `as` attribute allows you to transform the rendered tag of one element into another. This takes place on an instance of `GenericElement`, so for example this code:
+```html
+<a as="button">My Link</a>
+```
+Would render
+```html
+<button>My Link</button>
+```
+The power behind this is when you use an `Expression` to determine the element.
+
+Say for example, you wish to have a `<x-link>` component which renders as an `<a>` when the `$href` attribute is provided. In your view, use the component like so:
+```html
+<x-link href="https://tempestphp.com">Click to go to an awesome website</x-link>
+
+<x-link>This is just a button</x-link>
+```
+In your `<x-link>` component, define:
+```html
+<a :as="$href ?? 'button'" :href="$href ?? ''"><x-slot /></a>
+```
+Your page will render two links, as follows
+```html
+<a href="https://tempestphp.com">Click to go to an awesome website</a>
+
+<button>This is just a button</button>
+```
+
+#### Where this can and cannot be used
+
+You can't use the `as` Attribute on things like `<x-template>`, `<x-slot>`, etc, as these do not themselves render any HTML. They are placeholders in the page. Nor will placing it on a view component itself inherently do anything. The `as` attribute CAN be passed to a ViewComponent as shown in the example above, but by itself it will actually do nothing, unless you specifically provide logic to place it where you want it.
+
 ## View components
 
 Components allow for splitting the user interface into independent and reusable pieces.
diff --git a/packages/view/src/Attributes/AsAttribute.php b/packages/view/src/Attributes/AsAttribute.php
new file mode 100644
index 0000000000..68a62f0212
--- /dev/null
+++ b/packages/view/src/Attributes/AsAttribute.php
@@ -0,0 +1,47 @@
+<?php
+
+declare(strict_types=1);
+
+namespace Tempest\View\Attributes;
+
+use Tempest\View\Attribute;
+use Tempest\View\Element;
+use Tempest\View\Elements\GenericElement;
+use Tempest\View\Exceptions\ExpressionAttributeWasInvalid;
+use Tempest\View\Parser\TempestViewCompiler;
+
+use function Tempest\Support\str;
+
+final readonly class AsAttribute implements Attribute
+{
+    public function __construct(
+        private string $name,
+    ) {}
+
+    public function apply(Element $element): Element
+    {
+        $value = str($element->consumeAttribute($this->name) ?? '');
+
+        if ($value->isEmpty()) {
+            return $element;
+        }
+
+        $generic = $element->unwrap(GenericElement::class);
+
+        if ($generic === null) {
+            return $element;
+        }
+
+        // :as="expression" — follows the ExpressionAttribute convention
+        if (str($this->name)->startsWith(':')) {
+            if ($value->startsWith(['{{', '{!!', ...TempestViewCompiler::PHP_TOKENS])) {
+                throw new ExpressionAttributeWasInvalid($value);
+            }
+
+            return $generic->withTagExpression($value->toString());
+        }
+
+        // as="literal-tag"
+        return $generic->withTag($value->toString());
+    }
+}
diff --git a/packages/view/src/Attributes/AttributeFactory.php b/packages/view/src/Attributes/AttributeFactory.php
index a62a2cbb14..ce1f9eced5 100644
--- a/packages/view/src/Attributes/AttributeFactory.php
+++ b/packages/view/src/Attributes/AttributeFactory.php
@@ -17,6 +17,8 @@ public function make(string $attributeName): Attribute
             $attributeName === ':else' => new ElseAttribute(),
             $attributeName === ':foreach' => new ForeachAttribute(),
             $attributeName === ':forelse' => new ForelseAttribute(),
+            $attributeName === 'as' => new AsAttribute('as'),
+            $attributeName === ':as' => new AsAttribute(':as'),
             str_starts_with($attributeName, '::') => new EscapedExpressionAttribute($attributeName),
             str_starts_with($attributeName, ':') => new ExpressionAttribute($attributeName),
             default => new DataAttribute($attributeName),
diff --git a/packages/view/src/Elements/GenericElement.php b/packages/view/src/Elements/GenericElement.php
index b0266a9b70..fdb9849242 100644
--- a/packages/view/src/Elements/GenericElement.php
+++ b/packages/view/src/Elements/GenericElement.php
@@ -14,9 +14,11 @@ final class GenericElement implements Element, WithToken
 {
     use IsElement;
 
+    private ?string $tagExpression = null;
+
     public function __construct(
         public readonly Token $token,
-        private readonly string $tag,
+        private string $tag,
         private readonly bool $isHtml,
         array $attributes,
     ) {
@@ -28,6 +30,22 @@ public function getTag(): string
         return $this->tag;
     }
 
+    public function withTag(string $tag): self
+    {
+        $clone = clone $this;
+        $clone->tag = $tag;
+
+        return $clone;
+    }
+
+    public function withTagExpression(string $expression): self
+    {
+        $clone = clone $this;
+        $clone->tagExpression = $expression;
+
+        return $clone;
+    }
+
     public function compile(): string
     {
         $content = [];
@@ -54,6 +72,16 @@ public function compile(): string
             $attributes = ' ' . $attributes;
         }
 
+        // When a PHP expression drives the tag, we cannot know the resolved
+        // name at compile time, so void-element detection is skipped and we
+        // always emit a full open/close pair.
+        if ($this->tagExpression !== null) {
+            $open = "<?= {$this->tagExpression} ?>";
+            $close = "<?= {$this->tagExpression} ?>";
+
+            return "<{$open}{$attributes}>{$content}</{$close}>";
+        }
+
         // Void elements
         if (is_void_tag($this->tag)) {
             if ($this->isHtml) {
diff --git a/packages/view/tests/AsAttributeTest.php b/packages/view/tests/AsAttributeTest.php
new file mode 100644
index 0000000000..0e6ebfca72
--- /dev/null
+++ b/packages/view/tests/AsAttributeTest.php
@@ -0,0 +1,167 @@
+<?php
+
+declare(strict_types=1);
+
+namespace Tempest\View\Tests;
+
+use PHPUnit\Framework\Attributes\Test;
+use PHPUnit\Framework\TestCase;
+use Tempest\View\Renderers\TempestViewRenderer;
+use Tempest\View\ViewConfig;
+
+use function Tempest\View\view;
+
+final class AsAttributeTest extends TestCase
+{
+    #[Test]
+    public function generic_element_static_as_overrides_tag(): void
+    {
+        $html = TempestViewRenderer::make()->render(
+            '<a as="button"><span>Test</span></a>',
+        );
+
+        $this->assertSnippetsMatch('<button><span>Test</span></button>', $html);
+    }
+
+    #[Test]
+    public function generic_element_expression_as_overrides_tag(): void
+    {
+        $html = TempestViewRenderer::make()->render(
+            view('<a :as="$tag"><span>Test</span></a>')->data(tag: 'button'),
+        );
+
+        $this->assertSnippetsMatch('<button><span>Test</span></button>', $html);
+    }
+
+    #[Test]
+    public function generic_element_static_as_on_nested_element(): void
+    {
+        $html = TempestViewRenderer::make()->render(
+            '<div><a as="button"><span>Test</span></a></div>',
+        );
+
+        $this->assertSnippetsMatch('<div><button><span>Test</span></button></div>', $html);
+    }
+
+    #[Test]
+    public function generic_element_expression_as_on_nested_element(): void
+    {
+        $html = TempestViewRenderer::make()->render(
+            view('<div><a :as="$tag"><span>Test</span></a></div>')->data(tag: 'button'),
+        );
+
+        $this->assertSnippetsMatch('<div><button><span>Test</span></button></div>', $html);
+    }
+
+    #[Test]
+    public function view_component_static_as_overrides_root_tag(): void
+    {
+        $renderer = $this->makeRenderer();
+
+        $html = $renderer->render(
+            '<x-link as="button"><span>Test</span></x-link>',
+        );
+
+        $this->assertSnippetsMatch('<button><span>Test</span></button>', $html);
+    }
+
+    #[Test]
+    public function view_component_expression_as_defaults_to_button_when_no_href(): void
+    {
+        $renderer = $this->makeRenderer();
+
+        $html = $renderer->render(
+            view('<x-link :as="$href ? \'a\' : \'button\'"><span>Test</span></x-link>')->data(href: null),
+        );
+
+        $this->assertSnippetsMatch('<button><span>Test</span></button>', $html);
+    }
+
+    #[Test]
+    public function view_component_expression_as_resolves_to_a_when_href_is_set(): void
+    {
+        $renderer = $this->makeRenderer();
+
+        $html = $renderer->render(
+            view('<x-link :as="$href ? \'a\' : \'button\'"><span>Test</span></x-link>')->data(href: 'https://example.com'),
+        );
+
+        $this->assertSnippetsMatch('<a><span>Test</span></a>', $html);
+    }
+
+    #[Test]
+    public function view_component_with_static_as_inside_generic_div(): void
+    {
+        $renderer = $this->makeRenderer();
+
+        $html = $renderer->render(
+            '<div><x-link as="button"><span>Test</span></x-link></div>',
+        );
+
+        $this->assertSnippetsMatch('<div><button><span>Test</span></button></div>', $html);
+    }
+
+    #[Test]
+    public function view_component_without_as_wrapping_component_with_static_as(): void
+    {
+        $renderer = $this->makeRenderer();
+
+        $html = $renderer->render(<<<'HTML'
+            <x-outer>
+                <x-link as="button"><span>Test</span></x-link>
+            </x-outer>
+        HTML);
+
+        $this->assertSnippetsMatch('<section><button><span>Test</span></button></section>', $html);
+    }
+
+    #[Test]
+    public function view_component_without_as_wrapping_component_with_expression_as(): void
+    {
+        $renderer = $this->makeRenderer();
+
+        $html = $renderer->render(
+            view(<<<'HTML'
+                <x-outer>
+                    <x-link :as="$tag ?? 'button'"><span>Test</span></x-link>
+                </x-outer>
+            HTML)->data(tag: null),
+        );
+
+        $this->assertSnippetsMatch('<section><button><span>Test</span></button></section>', $html);
+    }
+
+    #[Test]
+    public function view_component_without_as_wrapping_component_with_expression_as_resolved_to_a(): void
+    {
+        $renderer = $this->makeRenderer();
+
+        $html = $renderer->render(
+            view(<<<'HTML'
+                <x-outer>
+                    <x-link :as="$tag ?? 'button'"><span>Test</span></x-link>
+                </x-outer>
+            HTML)->data(tag: 'a'),
+        );
+
+        $this->assertSnippetsMatch('<section><a><span>Test</span></a></section>', $html);
+    }
+
+    private function makeRenderer(): TempestViewRenderer
+    {
+        $viewConfig = new ViewConfig()->addViewComponents(
+            __DIR__ . '/Fixtures/x-link.view.php',
+            __DIR__ . '/Fixtures/x-outer.view.php',
+        );
+
+        return TempestViewRenderer::make(viewConfig: $viewConfig);
+    }
+
+    private function assertSnippetsMatch(string $expected, string $actual): void
+    {
+        $this->assertSame(
+            str_replace([PHP_EOL, ' '], '', $expected),
+            str_replace([PHP_EOL, ' '], '', $actual),
+        );
+    }
+}
diff --git a/packages/view/tests/Fixtures/x-link.view.php b/packages/view/tests/Fixtures/x-link.view.php
new file mode 100644
index 0000000000..91db424ffa
--- /dev/null
+++ b/packages/view/tests/Fixtures/x-link.view.php
@@ -0,0 +1 @@
+<a :as="$as ?? 'a'"><x-slot /></a>
diff --git a/packages/view/tests/Fixtures/x-outer.view.php b/packages/view/tests/Fixtures/x-outer.view.php
new file mode 100644
index 0000000000..3695a48a5a
--- /dev/null
+++ b/packages/view/tests/Fixtures/x-outer.view.php
@@ -0,0 +1 @@
+<section><x-slot /></section>