What is your project, and what problem does it solve?
Upscale is a Web3 growth and analytics platform designed to help protocols attract, retain, and analyze on-chain users through data-driven incentive systems.
In the current Web3 landscape, many protocols struggle to measure the real impact of their marketing and incentive campaigns. They often rely on off-chain metrics or manual tracking, which fails to reflect on-chain user engagement and leads to inefficient token spending.
Upscale solves this by providing a unified dashboard and toolkit for:
• Tracking on-chain user behavior and engagement with smart contracts.
• Automating user rewards (airdrop, quest, or referral-based) directly on-chain.
• Analyzing campaign ROI with real-time wallet-level insights.
Link to public GitHub repo (if applicable)
https://twitter.com/UpscaleTrade
Link to demo website (if applicable)
https://upscale.trade
How is Livepeer used for this project?
Upscale integrates Livepeer to support decentralized, cost-efficient video infrastructure for campaigns and creator-driven growth tools.
Specifically, Livepeer is used to:
• Host and stream user-generated video content (e.g., campaign videos, tutorials, and creator missions) directly on decentralized infrastructure, ensuring scalability and censorship resistance.
• Power interactive video campaigns, where users can watch, verify, and earn on-chain rewards for engagement — all tracked via smart contracts.
• Reduce streaming costs compared to centralized video hosting solutions, allowing projects to reinvest savings into user incentives and community growth.
By integrating Livepeer, Upscale combines Web3 analytics with decentralized media streaming, enabling transparent, on-chain measurement of engagement for growth campaigns across ecosystems.
How will you improve your project with this grant? What steps will you take to meet this objective?
This grant will enable Upscale to expand its on-chain growth infrastructure, drive measurable user activity, and integrate new features specifically for partner ecosystems. Key improvements include:
1. Expanded Campaign Capabilities – Developing new mission types, referral systems, and gamified reward structures to increase verified user actions.
2. Enhanced Analytics & Reporting – Building dashboards that provide real-time insights into TVL growth, user retention, and campaign ROI for partner projects.
3. Ecosystem Integrations – Integrating with additional blockchains and DeFi protocols to increase reach and on-chain activity.
4. Incentivized User Acquisition – Deploying token-based reward programs to attract new users and retain active participants.
Steps to achieve these objectives:
• Audit and optimize existing smart contracts for multi-chain deployment.
• Launch pilot campaigns on the grant-supported ecosystem to gather engagement metrics.
• Analyze results and refine incentive mechanics to maximize adoption.
• Scale campaigns across additional projects and chains based on data-driven insights.
By following these steps, the grant will directly translate into higher on-chain activity, measurable growth, and stronger ecosystem adoption.
Was this project started at a hackathon or another web3 event? Which one?
No, Upscale was not started at a hackathon or Web3 event. It originated as an internal initiative to address the need for measurable, gamified user acquisition and engagement in DeFi and Web3 ecosystems.
Please describe (in words) your team's relevant experience, and why you think you are the right team to build this project. You can cite your team's prior experience in similar domains, doing similar dev work, individual team members' backgrounds, etc.
The Upscale team combines deep expertise in blockchain development, DeFi analytics, and growth strategy, making us uniquely positioned to execute this project.
• Nikita Timoshenko – CEO & Product Lead: Extensive experience in Web3 product management and growth campaigns for multiple DeFi ecosystems. Skilled in designing user acquisition strategies that drive measurable on-chain activity.
• Elena Markovic – COO & Operations Lead: Background in managing multi-chain campaigns and operational workflows for blockchain projects. Ensures projects run smoothly and scale efficiently.
• Daniel Ruiz – CTO & Smart Contract Architect: Developer with expertise in Solidity, smart contract auditing, and building secure on-chain systems for DeFi applications.
• Ava Chen – Head of Growth: Focused on community engagement and DAO collaborations, specializing in gamified campaigns and incentive programs.
The broader team includes contributors across frontend, backend, analytics, and community management, all working under NDAs to maintain confidentiality.
Collectively, our team has successfully delivered integrations, on-chain campaigns, and analytics dashboards across BNB Chain, 0G, Base, and Flare, demonstrating both technical capability and a strong understanding of how to drive real user engagement in blockchain ecosystems.
This combination of technical expertise, operational experience, and growth-focused strategy ensures Upscale can deliver measurable results, scale rapidly, and maximize impact for partner protocols.
What is the project’s expected deliverable at the conclusion of the grant time period?
By the conclusion of the grant period, Upscale will deliver:
1. Working On-Chain Campaign Platform – Fully integrated with the target ecosystem (e.g., Cronos, Idle), allowing protocols to launch gamified growth campaigns.
2. Verified User Activity Tracking – Real-time dashboards showing TVL growth, transaction volume, and active wallet metrics.
3. Incentive Distribution System – Automated token rewards for verified actions like staking, swaps, NFT mints, and referrals.
4. Documentation & Tutorials – Comprehensive guides for protocol partners and community members on how to create and manage campaigns.
5. Analytics & Reporting – Transparent performance reports demonstrating campaign impact and measurable ROI.
These deliverables ensure a fully functional, production-ready system, capable of generating measurable on-chain engagement, supporting partner growth, and providing actionable insights for ecosystem development.
What is the one thing (the core mechanic) you want someone to do when using your deliverable?
The core action we want users to take is participate in verified on-chain activities — such as staking, swapping tokens, minting NFTs, or completing referral tasks — through Upscale’s gamified campaigns.
This ensures every interaction is measurable, rewarded, and directly contributes to ecosystem growth, driving TVL, transaction volume, and long-term engagement for partner protocols.
How will this deliverable benefit the Livepeer ecosystem?
By integrating Livepeer, Upscale enables decentralized video streaming for gamified growth campaigns, increasing demand for Livepeer’s infrastructure and LPT usage. Partner protocols can host tutorial videos, creator-led missions, and interactive campaigns, all streamed on-chain, which drives real user engagement.
This creates:
• Increased network usage through higher streaming volume.
• Visibility for Livepeer infrastructure among DeFi and Web3 projects.
• Direct alignment with decentralized content growth, reinforcing Livepeer’s ecosystem adoption.
Ultimately, Upscale leverages Livepeer to combine user engagement incentives with decentralized media, growing both on-chain activity and Livepeer’s platform utility.
Who is your target user group? How do you plan on obtaining them?
Target Users:
• DeFi participants who actively stake, swap, or provide liquidity.
• NFT collectors and Web3 enthusiasts seeking gamified engagement and rewards.
• Protocol partners and DAOs looking to grow on-chain activity and community engagement.
Acquisition Strategy:
• Launch campaigns and quests rewarding verified actions like staking, NFT minting, and referrals.
• Collaborate with ecosystem partners to onboard existing communities and users.
• Utilize co-branded marketing, social campaigns, and influencer outreach to attract new users.
• Provide analytics dashboards and transparent reporting to demonstrate value and encourage adoption.
This approach ensures Upscale not only drives measurable engagement but also attracts sustainable users who actively participate in the ecosystem.
How did you learn about the Livepeer Grants Program?
I learned about the Livepeer Grants Program through official Livepeer announcements and community channels, including their website, Discord, and developer newsletters.
What's your wallet address?
0x66d77ac096b4ede2db37f19a9bb07caf80e5b125
Do you consent to using "Powered by Livepeer" watermark on your application?
What is your project, and what problem does it solve?
Upscale is a Web3 growth and analytics platform designed to help protocols attract, retain, and analyze on-chain users through data-driven incentive systems.
In the current Web3 landscape, many protocols struggle to measure the real impact of their marketing and incentive campaigns. They often rely on off-chain metrics or manual tracking, which fails to reflect on-chain user engagement and leads to inefficient token spending.
Upscale solves this by providing a unified dashboard and toolkit for:
• Tracking on-chain user behavior and engagement with smart contracts.
• Automating user rewards (airdrop, quest, or referral-based) directly on-chain.
• Analyzing campaign ROI with real-time wallet-level insights.
Link to public GitHub repo (if applicable)
https://twitter.com/UpscaleTrade
Link to demo website (if applicable)
https://upscale.trade
How is Livepeer used for this project?
Upscale integrates Livepeer to support decentralized, cost-efficient video infrastructure for campaigns and creator-driven growth tools.
Specifically, Livepeer is used to:
• Host and stream user-generated video content (e.g., campaign videos, tutorials, and creator missions) directly on decentralized infrastructure, ensuring scalability and censorship resistance.
• Power interactive video campaigns, where users can watch, verify, and earn on-chain rewards for engagement — all tracked via smart contracts.
• Reduce streaming costs compared to centralized video hosting solutions, allowing projects to reinvest savings into user incentives and community growth.
By integrating Livepeer, Upscale combines Web3 analytics with decentralized media streaming, enabling transparent, on-chain measurement of engagement for growth campaigns across ecosystems.
How will you improve your project with this grant? What steps will you take to meet this objective?
This grant will enable Upscale to expand its on-chain growth infrastructure, drive measurable user activity, and integrate new features specifically for partner ecosystems. Key improvements include:
1. Expanded Campaign Capabilities – Developing new mission types, referral systems, and gamified reward structures to increase verified user actions.
2. Enhanced Analytics & Reporting – Building dashboards that provide real-time insights into TVL growth, user retention, and campaign ROI for partner projects.
3. Ecosystem Integrations – Integrating with additional blockchains and DeFi protocols to increase reach and on-chain activity.
4. Incentivized User Acquisition – Deploying token-based reward programs to attract new users and retain active participants.
Steps to achieve these objectives:
• Audit and optimize existing smart contracts for multi-chain deployment.
• Launch pilot campaigns on the grant-supported ecosystem to gather engagement metrics.
• Analyze results and refine incentive mechanics to maximize adoption.
• Scale campaigns across additional projects and chains based on data-driven insights.
By following these steps, the grant will directly translate into higher on-chain activity, measurable growth, and stronger ecosystem adoption.
Was this project started at a hackathon or another web3 event? Which one?
No, Upscale was not started at a hackathon or Web3 event. It originated as an internal initiative to address the need for measurable, gamified user acquisition and engagement in DeFi and Web3 ecosystems.
Please describe (in words) your team's relevant experience, and why you think you are the right team to build this project. You can cite your team's prior experience in similar domains, doing similar dev work, individual team members' backgrounds, etc.
The Upscale team combines deep expertise in blockchain development, DeFi analytics, and growth strategy, making us uniquely positioned to execute this project.
• Nikita Timoshenko – CEO & Product Lead: Extensive experience in Web3 product management and growth campaigns for multiple DeFi ecosystems. Skilled in designing user acquisition strategies that drive measurable on-chain activity.
• Elena Markovic – COO & Operations Lead: Background in managing multi-chain campaigns and operational workflows for blockchain projects. Ensures projects run smoothly and scale efficiently.
• Daniel Ruiz – CTO & Smart Contract Architect: Developer with expertise in Solidity, smart contract auditing, and building secure on-chain systems for DeFi applications.
• Ava Chen – Head of Growth: Focused on community engagement and DAO collaborations, specializing in gamified campaigns and incentive programs.
The broader team includes contributors across frontend, backend, analytics, and community management, all working under NDAs to maintain confidentiality.
Collectively, our team has successfully delivered integrations, on-chain campaigns, and analytics dashboards across BNB Chain, 0G, Base, and Flare, demonstrating both technical capability and a strong understanding of how to drive real user engagement in blockchain ecosystems.
This combination of technical expertise, operational experience, and growth-focused strategy ensures Upscale can deliver measurable results, scale rapidly, and maximize impact for partner protocols.
What is the project’s expected deliverable at the conclusion of the grant time period?
By the conclusion of the grant period, Upscale will deliver:
1. Working On-Chain Campaign Platform – Fully integrated with the target ecosystem (e.g., Cronos, Idle), allowing protocols to launch gamified growth campaigns.
2. Verified User Activity Tracking – Real-time dashboards showing TVL growth, transaction volume, and active wallet metrics.
3. Incentive Distribution System – Automated token rewards for verified actions like staking, swaps, NFT mints, and referrals.
4. Documentation & Tutorials – Comprehensive guides for protocol partners and community members on how to create and manage campaigns.
5. Analytics & Reporting – Transparent performance reports demonstrating campaign impact and measurable ROI.
These deliverables ensure a fully functional, production-ready system, capable of generating measurable on-chain engagement, supporting partner growth, and providing actionable insights for ecosystem development.
What is the one thing (the core mechanic) you want someone to do when using your deliverable?
The core action we want users to take is participate in verified on-chain activities — such as staking, swapping tokens, minting NFTs, or completing referral tasks — through Upscale’s gamified campaigns.
This ensures every interaction is measurable, rewarded, and directly contributes to ecosystem growth, driving TVL, transaction volume, and long-term engagement for partner protocols.
How will this deliverable benefit the Livepeer ecosystem?
By integrating Livepeer, Upscale enables decentralized video streaming for gamified growth campaigns, increasing demand for Livepeer’s infrastructure and LPT usage. Partner protocols can host tutorial videos, creator-led missions, and interactive campaigns, all streamed on-chain, which drives real user engagement.
This creates:
• Increased network usage through higher streaming volume.
• Visibility for Livepeer infrastructure among DeFi and Web3 projects.
• Direct alignment with decentralized content growth, reinforcing Livepeer’s ecosystem adoption.
Ultimately, Upscale leverages Livepeer to combine user engagement incentives with decentralized media, growing both on-chain activity and Livepeer’s platform utility.
Who is your target user group? How do you plan on obtaining them?
Target Users:
• DeFi participants who actively stake, swap, or provide liquidity.
• NFT collectors and Web3 enthusiasts seeking gamified engagement and rewards.
• Protocol partners and DAOs looking to grow on-chain activity and community engagement.
Acquisition Strategy:
• Launch campaigns and quests rewarding verified actions like staking, NFT minting, and referrals.
• Collaborate with ecosystem partners to onboard existing communities and users.
• Utilize co-branded marketing, social campaigns, and influencer outreach to attract new users.
• Provide analytics dashboards and transparent reporting to demonstrate value and encourage adoption.
This approach ensures Upscale not only drives measurable engagement but also attracts sustainable users who actively participate in the ecosystem.
How did you learn about the Livepeer Grants Program?
I learned about the Livepeer Grants Program through official Livepeer announcements and community channels, including their website, Discord, and developer newsletters.
What's your wallet address?
0x66d77ac096b4ede2db37f19a9bb07caf80e5b125
Do you consent to using "Powered by Livepeer" watermark on your application?