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title: Mission Focus
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<h1 class="page-title">Brand Assets and Guidelines</h1>

  <p class="intro">The Mission Focus represents our discipline and our integrity, qualities which we value highly at Mission Focus.</p>

  <h2>Formats</h2>
    <p>Our logo can be used with the full logo type or with just the mark. The full logo lockup can be used in black for printers or in color, but not in white. The logo mark can be used in full color or in white, but not in black. Examples are below.</p>

  <h2>Downloads</h2>

    <img src="/brand/all.png" class="logo-downloads" />
    <p>Download our full-color, full-lockup logo <br />
      <a href="/brand/mf_full-lockup_rgb.eps">EPS</a> · 
      <a href="/brand/mf_full-lockup_rgb.png">PNG</a> 
    </p>

    <p>Download our full-color logo-mark <br />
      <a href="/brand/mf_logomark_rgb.eps">EPS</a> · 
      <a href="/brand/mf_logomark_rgb.png">PNG</a> 
    </p>

    <p>Download our black-and-white, full-lockup logo <br />
      <a href="/brand/mf_full-lockup_bw.eps">EPS</a> · 
      <a href="/brand/mf_full-lockup_bw.png">PNG</a> 
    </p>

    <p>Download our white logo mark <br />
      <a href="/brand/mf_logomark_bw.eps">EPS</a> · 
      <a href="/brand/mf_logomark_bw.png">PNG</a> 
    </p>

    <h3>GDAC Sub-Brand</h3>
    <img src="/brand/gdac_logo.png" class="gdac" />
    <p>Download our full-color, full-lockup logo <br />
      <a href="/brand/gdac_logo.eps">EPS</a> · 
      <a href="/brand/gdac_logo.png">PNG</a> 
    </p>


  <!-- <h2>Safety space</h2>
    <p>When using the bird with other logos and graphic elements, maintain a safety space that equals 200% the size of the square around the bird.</p> -->

  <h2>Usage guidelines</h2>
    <p>The Mission Focus marks include, but are not limited to, the Mission Focus name and logo. Do not modify or alter the marks or use them in a confusing way, including suggesting sponsorship or endorsement by Mission Focus, or in a way that confuses Mission Focus with another brand. Use our official and unmodified Mission Focus bird to represent Mission Focus.</p>

    <!-- <p>[Bad MF logos]</p> -->

    <h3>Don't:</h3>
      <ul>
        <li>Use speech bubbles or words around the bird</li>
        <li>Rotate or change the direction of the bird</li>
        <li>Animate the bird</li>
        <li>Flock the bird with other birds or other creatures</li>
        <li>Change the color of the bird</li>
        <li>Overprint or obstruct any part of the bird</li>
        <li>Anthropomorphize the bird</li>
        <li>Add special effects to the bird</li>
        <li>Use old versions or any other marks or logos to represent our brand</li>
      </ul>

  <!-- <h2>Usage and Photography</h2>
    <p>Dos and donts, photography</p> -->

  <!-- <h2>Colors</h2>

  <h3>Primary palette</h3>
    <p>Each variant of Mission Focus gray has a bit of orange in it to enable it to pair with Mission Focus orange and our secondary colors. White, #ffffff, and black, #000000, complete the set.</p> -->

  <!-- <h2>Typography</h2>
    <ul>
      <li>Primary Sans-serif</li>
      <li>Primary Serif</li>
      <li>Secondary sans-serif</li>
    </ul> -->

  <h2>Display guidelines</h2>
    <p>These guidelines are designed to help you use our brand and assets, including our logo, content and trademarks without having to negotiate legal agreements for each use. To make any use of our marks in a way that is not covered by these guidelines, please contact us at trademarks at <strong>missionfocus.com/contact</strong> and include a visual mockup of intended use.</p>

  <h2>Using the Mission Focus brand in advertising or marketing materials</h2>
    <h3>Do:</h3>
    <ul>
      <li>Use the Mission Focus bird to show that your product or device is compatible with Mission Focus.</li>
    </ul>

    <h3>Don't:</h3>
      <ul>
        <li>Display the Mission Focus logo or trademarks larger than your own marks.</li>
        <li>Use the Mission Focus mark to refer to any service other than Mission Focus.</li>
      </ul>

  <h2>Naming applications, products, or domains</h2>
    <h3>Do:</h3>
      <ul>
        <li>Name your website, product, or application with something unique.</li>
      </ul>

    <h3>Don't:</h3>
      <ul>
        <li>Use Mission Focus in the name of your website, application or product.</li>
        <li>Register a domain containing "Mission Focus", misspellings, transliterations or similar variations thereof.</li>
        <li>Apply for a trademark with a name including "Mission Focus", "MF", the Mission Focus bird, transliterations or similar variations thereof.</li>
      </ul>

  <h2>Visual design of your website or application</h2>
    <h3>Do:</h3>
      <ul>
        <li>Design your site with unique branding and logos.</li>
      </ul>

    <h3>Don't:</h3>
      <ul>
        <li>Copy our look and feel, as this could create user confusion.</li>
      </ul>

  <h2>Other things to know</h2>
    <ul>
      <li>Do not use the Mission Focus marks in your avatar or the background of your site.</li>
    </ul>

  <p>By using the Mission Focus marks you agree to follow this policy as well as our Terms of Service and all Twitter rules and policies. Mission Focus reserves the right to cancel, modify, or change the permission in this policy at any time at its sole discretion. For further information about use of the Mission Focus name and trademarks, please contact us at <strong>missionfocus.com</strong>.</p>

  <div class="dir--desktop"><a href="https://goo.gl/maps/7Wegk">100 Daingerfield Road, Suite 400, Alexandria, VA 22314</a> <em>|</em> Phone: 703.291.6720 <em>|</em> Fax: 703.763.726</div>

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