docs: fix typos and improve clarity in one-click feedback blog post

Author: benfwalla

_posts/2025-07-20-one-click-feedback.md

@@ -4,7 +4,7 @@ title:  One-click Feedback
 date:   2025-07-20
 ---
 
-It should be easy for app users to give feedback. Like, *really* easy. A couple clicks- boom boom. But, in order for it to be most valuable for Product, that feedback must come stapled with awesome context and data.
+It should be easy for app users to give feedback. Like, *really* easy. A couple clicks- boom boom. But in order for it to be most valuable for Product, that feedback must come stapled with awesome context and data.
 
 **Duolingo** seems to nail feedback- at least for internal testing. In [How dogfooding helps us build a better Duolingo](https://blog.duolingo.com/dogfooding-app/), employees at the company get a special beta version of the app that features Shake-to-Report:
 
@@ -14,9 +14,9 @@ It should be easy for app users to give feedback. Like, *really* easy. A couple
 
 Duolingo hits the trifecta: Shake-to-Report is fast, valuable, and *delightful*. Imagine being a Duolingo employee, identifying a bug, and getting giddy at the idea of sharing it with your team...
 
-I believe dogfooding is such a critical part of every well-crafted product. In fact, I believe a lack of it is [an existential risk to my startup](https://ben-mini.com/2025/whats-preventing-us-from-building-a-beautiful-product). Nevertheless, my team does periodically use the product. Our Sales team demos it, Customer Success trains new customers on it, and Engineering continuously tinkers in it (albeit in dev branches). So, it got me thinking... how do we make feedback easy, fun, and valuable for our team?
+I believe dogfooding is a critical part of every well-crafted product. In fact, I believe a lack of it is [an existential risk to my startup](https://ben-mini.com/2025/whats-preventing-us-from-building-a-beautiful-product). Nevertheless, my team does periodically use the product. Our Sales team demos it, Customer Success trains new customers on it, and Engineering continuously tinkers in it (albeit in dev branches). So, it got me thinking... how do we make feedback easy, fun, and valuable for our team?
 
-Right now, we're doing likely what most startups do: we have #feedback and #bugs Slack channels. We encourage all team members to share their thoughts in those. However, I noticed something alarming: **in the past two months, 79% of our feedback came from only three of our twenty employees.**
+Right now, we're likely doing what most startups do: we have #feedback and #bugs Slack channels. We encourage all team members to share their thoughts in those. However, I noticed something alarming: **in the past two months, 79% of our feedback came from only three of our twenty employees.**
 
 I find this problematic, because it's unlikely that our smart, talented workforce does not have an opinion of their company's output. There's a multitude of reasons why this imbalance exists:
 
@@ -26,16 +26,14 @@ I find this problematic, because it's unlikely that our smart, talented workforc
 
 Leadership can do a better job with the cultural issue. I'm still a bit stumped on how exposure can be reckoned. This leads me to the rest of my thoughts on making feedback operationally better.
 
-I think there is so much that we (and all startups) can do to make feedback-sharing better than a Slack channel. We should go as far as to *productize internal feedback: consider and engineer the best damn internal feedback experience*. Great internal feedback is a privilege. Unlike outside customers, communication and privacy barriers are significantly diminished. You all use the same apps. Decorum and polish can be kept to a minimum. And, feedback systems perfected internally could very well transcend into a customer-facing solution
+There is so much that we (and all startups) can do to make feedback-sharing better than a Slack channel. We should go as far as to *productize internal feedback: consider and engineer the best damn internal feedback experience*. Great internal feedback is a privilege. Unlike outside customers, communication and privacy barriers are significantly diminished. You all use the same apps. Decorum and polish can be kept to a minimum. And, feedback systems perfected internally could very well transcend into a customer-facing solution
 
-This week, [I vibe-coded a Google Chrome Extension](https://github.com/benfwalla/kibu-feedback-chrome-extension) only meant for my team. Now during demos and prep calls, our team will be one click away from submitting feedback:
+This week, [I vibe-coded a Google Chrome Extension](https://github.com/benfwalla/kibu-feedback-chrome-extension) only meant for my team. Now, during demos and prep calls, our team will be one click away from submitting feedback:
 
 <img src="https://github.com/benfwalla/kibu-feedback-chrome-extension/raw/master/preview.png" alt="Extension Preview" style="zoom:50%;" />
 
 In addition to a textbox, the submission captures your URL, triages it as a bug or feedback, and shares a screenshot upon request (the extension automatically captures your screen, saving you that extra step).
 
 In the future, I would love to attach each submission to a [RUM log](https://docs.datadoghq.com/real_user_monitoring/)- exactly what Duolingo does with Fullstory. It would also be cool to remove the "Bug or Feedback" selector and just let AI triage it thanks to the added context. Hey, maybe even the textbox could be optional.
 
-I'm obsessed with making feedback submission *as fast and low calorie as possible*. I want five seconds to become two seconds. I want AI to do as much training as possible. I want [Devin](https://devin.ai/) to solve the simple stuff. I want to create a magical feeling to our non-technical team that not only does there feedback matter, but it might be able to be resolved in the middle of the freakin' demo.
-
-Then, let's pass that experience on to the customer.
+I'm obsessed with making feedback submission *as fast and low-calorie as possible*. I want five seconds to become two seconds. I want AI to do as much training as possible. I want [Devin](https://devin.ai/) to solve the simple stuff. I want to create a magical feeling to our non-technical team that not only does their feedback matter, but it might be able to be resolved in the middle of the freakin' demo.