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Effinity Tag for Google Tag Manager Server Side

The Effinity Tag allows advertisers to store a server-side cookie and send a conversion event (S2S) to Effinity.

This tag tracks three events types:

  • page_view reads effinity's query parameter from the URL (eff_cpt, eff_sub1, eff_sub2, eff_pid) and stores it on a server-side cookie named effi
  • purchase sends the event to Effinity
  • generate_lead sends the event to Effinity

Reporting Bugs/Feedback

Please raise any issue on GitHub.

Open Source

Effinity Tag for GTM Server Side is developed and maintained by Addingwell under the Apache 2.0 license.