Nabu Casa Project Blast launch

[cristinaluengo]

Problem statement

After the Nabu Casa Project Blast launch preparation, the Marketing team need to focus on the go-to-market activities tied to a product launch.

Community signals

No response

Scope & Boundaries

In scope

• Website Development
• Launch activities:
  -- Launch blog post
  -- Community & social posting
  -- Live stream coordination and planning

Not in scope

• Manufacturing / Distribution activities
• Testing samples and feedback gathering tasks
• Press management
• Sales kits management

Foreseen solution

No response

Risks & open questions

• Launch is dependent on other activities outside of the Marketing responsibilities, such as software/engineering work, hardware and manufacturing, and the development of the deliverables expected from Nabu Casa that enable the Open Home Foundation Marketing team to work on the launch collaterals.
• A go/no-go decision needs to be taken, 2 weeks prior to launch, to consolidate dates and plan the launch activities accordingly, and announce the official launch date publicly.

Appetite

• Medium/High: full cycle for launch deliverables and go-to-market activities planning

Execution issues

No response

Decision log

Date	Decision	Outcome